The Hidden Growth Play in Healthcare Payments

Michael Johnson · 2026-11-11

Healthcare payments are changing. It's not just about swiping a card anymore. ISOs and healthcare-focused ISVs are finding new ways to grow by combining software expertise with payments distribution. And it's opening doors that were previously closed. ### Why Embedded Payments Matter Providers want more integrated ways to manage their businesses. Embedded payments deliver far more than transaction processing. They become part of the workflow, making things smoother for everyone involved. Take Strictly, for example. They built their own software platform for dental practices, veterinary clinics, and medical spas. By combining software and payments, they created a more comprehensive solution. Features like recurring billing, revenue cycle management, text-to-pay, and financing help streamline operations. And that creates a better experience for providers and their patients. > "The combination of software and payments isn't just a nice-to-have—it's becoming the backbone of modern healthcare practices." ### How ISOs Can Move Beyond Processing ISOs have a big opportunity here. Whether through strategic ISV partnerships or building proprietary technology, they can move beyond traditional payment processing. They can build differentiated solutions, unlock new revenue streams, and position themselves for long-term growth in healthcare. But it's not just about technology. It's about understanding provider needs and creating a go-to-market approach that works. That's where the real growth happens. ### What You'll Learn In this webinar, you'll gain insights into: - The role of software partnerships and integrations in creating new growth opportunities for ISOs - Key opportunities, provider needs, and strategies for building an effective go-to-market approach - Opportunities to drive revenue and deliver more comprehensive solutions through vertical software - Building the right technology strategy and creating a scalable business model ### Meet the Presenters - Lisa Brooks, SVP of Healthcare Partner Management - Orlando Alvarez, Founder and CEO - Don Apgar, Director of Merchant Services These experts will share their experiences and answer your questions. Don't miss this chance to learn how to drive growth in healthcare payments. ### Why This Matters for Your Business Healthcare is a massive market, and it's only getting bigger. Providers are looking for partners who can help them run their businesses more efficiently. By offering embedded payments and value-added services, ISOs and ISVs can become indispensable. That's the kind of growth that lasts. So if you're in payments or healthcare software, this webinar is for you. It's time to think beyond processing and unlock new opportunities.