Why Smart ISOs Are Betting Big on Healthcare Payments Now

Jessica Albright · 2026-11-11

There's a quiet shift happening in healthcare payments right now. And honestly, most people outside the industry haven't noticed it yet. ISOs and healthcare-focused ISVs are sitting on something valuable. They've got the software expertise. They've got the payments distribution. When you bring those two things together, you're not just processing transactions anymore — you're solving real problems for healthcare providers who are desperate for integrated solutions. That's the whole idea behind an upcoming webinar on December 8, 2026, at 1:00 pm EDT. It's called "Beyond Processing" — and the title says it all. ### The Problem Healthcare Providers Actually Face Think about a dental practice or a veterinary clinic. They're not just swiping credit cards. They're managing recurring billing, revenue cycle management, patient financing, and text-to-pay options. Every one of those touchpoints is a chance to either streamline operations or create friction. When software and payments work together, providers get something better than the sum of their parts. They get a comprehensive solution that actually makes their day easier. Take a company like Strictly, for example. They built their own software platform for dental practices, veterinary clinics, and medical spas. By layering payments directly into that platform, they deliver capabilities that go way beyond simple transaction processing. ### Why This Matters for ISOs and ISVs Here's where it gets interesting. ISOs have traditionally focused on moving money from point A to point B. But the healthcare market is asking for more. Providers want partners who understand their workflows, their compliance needs, and their patients' expectations. That opens up real growth opportunities: - Software partnerships and integrations that create new distribution channels - Vertical software expertise that differentiates you from generic processors - Value-added services like financing and RCM that drive deeper customer relationships - Scalable business models built on recurring revenue As one industry observer put it: "The ISOs that win in healthcare won't be the ones with the lowest rates. They'll be the ones who understand the provider's world." ### What You'll Learn in the Webinar The session brings together three presenters with serious healthcare payments experience: - **Lisa Brooks**, SVP of Healthcare Partner Management - **Orlando Alvarez**, Founder and CEO - **Don Apgar**, Director of Merchant Services They'll walk through the key opportunities, provider needs, and strategies for building an effective go-to-market approach. You'll also get insights into technology strategy and how to create a scalable business model that works long-term. ### The Bigger Picture Whether you go the strategic ISV partnership route or build proprietary technology, the message is clear. ISOs can move beyond traditional payment processing. They can build differentiated solutions, unlock new revenue streams, and position themselves for growth in a healthcare market that's only getting more complex. The providers are ready. The technology exists. The question is whether ISOs and ISVs will step up and deliver what the market actually needs. If you're in healthcare payments — or thinking about getting in — this webinar is worth your time. Mark your calendar for December 8, 2026, at 1:00 pm EDT.